Yet another skeleton from the past. This was written in 2007 after a certain blue bank changed its slogan.
My journey into the blues started in March with what one could call a misunderstanding. However, I shall only focus on the events of this month (May). When the month began, I had ordinary feelings of a broke person. The feelings were really not that bad. I wasn’t exactly too broke not to afford a rope to hang myself – if at all I were a suicidal person. I was just anxious for the 9th to arrive. This was the date in which I was expecting money to be deposited into my account.
The 9th eventually arrived and there was no money in my account. “Not a big deal”, I said to self, “may be tomorrow I shall find it!” The next day like the optimist I am, I went to check but there was still no money. I began to panic for it suddenly dawned on me that expressions like “tomorrow never comes” are popular for a reason. So, in a state of mild panic I went to the nearest branch to seek answers and by the end of that day I had my answers. I had both the good and the bad news.
The good news was that my money was actually not floating somewhere between the borders like a restless spirit. The bad news was that it was retained safely (I presume) in my home account. This was bad because I had actually issued instructions (for a fee naturally) to have the money transferred to my foreign account. The justification for the non-execution of my instructions was negligence in my opinion. But the official version was that much as the exchange doesn’t open on Saturday, on Monday people on duty thought that my request was processed. How and why? I still don’t know!
What I do know is that I sent over four emails asking among other things the procedure that is typically followed by customers ‘inspired’ to complain. The recipients of those emails believe it or not, included the service manager. When I failed to get a response, I actually made the effort to send an email to the gentlemen in charge of the retail sector. Sadly, he hasn’t responded and I truly believe that much as I guessed his address the mail was delivered; for I have no returned mail.
All of the above really got me thinking. I started wondering what inspired the blue bank to change its slogan. Could it be that they thought the new slogan would afford them the opportunity to water down their service. Lets digress a moment, so that you can appreciate fully my translation of the slogan. Whoever said that thugs for example lack motivation or inspiration? I mean, how else would they get the commitment for being involved with criminal activities? On the basis of these two questions allow me then to give you my own translation of the new slogan. ‘Our involvement in your life is motivated and inspired by the desire to cause you inconvenience!’
So as the blue bank continues with their mission let me remind it that “reputation takes years to build but less than a week in the banking industry to destroy”. An example in point is the collapse of a certain red bank in South Africa that is now known by a different name. In three days, customers withdrew all their money and the bank was bankrupt. Apparently customers heard that the bank had no money and very few were interested in asking any questions and seeking assurance. What makes this example a romantic one to use is that the actual announcement of the bank’s placement under curatorship was made on Valentines Day. (For those interested in verifying this, the year was 2002.)
My concluding remarks to the blue bank are that history has a way of repeating itself and your day might come sooner than you think. So instead of giving us a service that leaves us with the blues, give us a service that resonates with the old slogan. A service that assured us that things would be done simply, better and faster.